Sports Drinks Enhanced by Cognizin®, Not Caffeine |

Hydrate sports drink
Hydrate sports drink

New Launch Hydrate™ Sports Drinks Enhanced by Cognizin®, Designed to Help You Perform at Your Best.

Launch Hydrate™ recently announced their game-changing sports drinks featuring Cognizin® Citicoline. With a unique blend of electrolytes and essential vitamins and minerals, athletes will be able to hydrate quickly, focus better and recover faster.

Key factors accelerating the demand for sports beverage products, according to Fortune Business Insights, is the growing inclination for physically active and fitness-related activities among millennials, primarily among athletes, increasing purchasing power, and willingness to pay for healthier alternatives. Additionally, sports beverages/drinks have several benefits, including minimizing dehydration and electrolytes to replace sweat and maintain electrolyte balance in the human body.

Launch Hydrate™ is available in four natural flavors: Fruit Punch, Orange, Tropical and Lemon Strawberry. Each 16 oz bottle delivers on Focus, Hydration and Recovery with 1200 mg electrolytes, 125 mg Cognizin®, and 90 calories.

To learn more about Cognizin® Citicoline, please visit:

To purchase Launch Hydrate, please visit:

About Cognizin® Citicoline:
Cognizin® Citicoline, manufactured by Kyowa Hakko Bio Co., Ltd., is a clinically studied and branded form of Citicoline, a natural substance made endogenously in the body and especially vital to brain health. Citicoline is a potent brain-health nutrient. A proprietary form of citicoline, Cognizin® has been clinically studied to support mental energy, focus, attention, and recall. Cognizin® is manufactured through a fermentation process to yield high quality and high purity. Cognizin® is also highly stable, GRAS, ultra-pure, and allergen-free. For more information on Cognizin®, visit

To purchase Launch Hydrate, please visit:

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